Have you ever wondered what goes into your pet’s food? OrganiPets is a founding member of the Campaign for Real Pet Food. We're working with other passionate individuals to promote honesty and openness about the ingredients that go into pet foods. Working together, and with your support, we can make a real difference – no more meat and animal derivatives, no more artificial additives - more real pet food! So why has OrganiPets got involved?Our mission is to promote honesty, openness and quality in the pet food industry for the benefit of pets and their owners.Specifically, we aim to: Educate pet owners about what really goes into pet food Encourage pet food companies to be honest about their ingredients Promote foods that use good quality ingredients Campaign for change in pet food labelling to remove terms such as ‘meat and animal derivatives’ and ‘EC permitted additives’
In order to achieve these aims, we are setting out a publicity campaign to raise awareness of the issues, educate pet owners and apply pressure to governing bodies such as the Pet Food Manufacturers Association and Trading Standards.
We are also encouraging pet food companies who support the campaign to display Campaign for Real Pet Food stickers on their products, so it’s easy to identify real food when making a choice in store.
We hope to achieve real change, improving the quality of pet foods and the ability of pet owners to make informed choices about what they feed their pets. Real Pet Food is simple, honest food made with natural ingredients. There are no artificial additives, and all of the ingredients are honestly declared so you, the caring pet owner, can make an informed decision. All of the companies that support the campaign are run be passionate individuals, each with our own ideas and priorities about our own foods. However, we are all united by a common belief that pets deserve real food made with real ingredients, and pet owners deserve openness and honesty from the companies that make their pets’ food. The aim of the campaign is to promote foods which: Are made from good quality, natural ingredients Are free from artificial additives such as colours, preservatives and flavours Have open and honest ingredients declarations
Our supportersA number of high-profile individuals have pledged their support to the Campaign for Real Pet Food and have their own messages for pet food manufacturers: Matt Baker  BBC Crufts presenter and ex Blue Peter presenter
"I support the Campaign for Real Pet Food because, from my own experience, it’s incredible the effect that changing your pets diet can have on their health and well being. In many cases our pets will eat what we put in front of them. Its down to us as pet owners to give them the best diet we can and if we are not entirely sure what is in the food we provide, how can we be sure we are doing what is best for our beloved pets? Please give us the chance to choose which foods are best for our beloved companions by providing pet owners with accurate ingredient information." | 
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Deborah Meaden Entrepreneur and Dragon from the BBC's Dragon's Den Away from her roles in business and on the BBC 2 series, Dragon's Den, Deborah is passionate about animals and has given the Campaign for Real Pet Food her full support:
“I share my home with my husband Paul, Friday the cat and our two dogs. We also have five horses, eleven chickens and four ducks. The well-being of all of our pets is as important to us as our own, and I fully support any calls for better labelling of pet food. With so much emphasis on ‘we are what we eat’, it’s about time we knew exactly what we were feeding our pets too.
Pet owners will no doubt find the information provided by Joe Inglis on the benefits of a natural diet for pets invaluable."
“The Campaign for Real Pet Food will draw vital media attention to the increasingly important subject of pets’ diets and make a real difference.” |
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Sarah Fisher T-touch dog trainer “I have worked with many dogs that have been labelled as stubborn, hyperactive and/or unruly and in every case there were significant improvements in both their health and their behaviours once their diets were changed. A healthy dog is a happy dog and there is no escaping from the fact that a dog’s diet has a direct influence on how he thinks, feels and learns. I am thrilled to be part of a campaign that not only highlights the importance of a natural diet for our canine companions but also asks pet food manufacturers to use only high quality, individually listed wholesome ingredients.” |
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Anthony Head Actor - Little Britain, Buffy the Vampire Slayer and The Invisibles “We own five dogs, all of which have had previous homes, and we also foster over the top puppies for Battersea Dogs and Cats Home. We have achieved remarkable results with helping our dogs overcome some severe health issues, including skin and thyroid problems, by feeding them on a natural, high quality diet of both pre-packed and home-cooked food. – Many visitors to our home literally salivate at the sight of the dinners we prepare in our kitchen for our dogs!! I applaud Joe Inglis for bringing the importance of a high quality diet for dogs to the public eye and fully support this important and worthwhile campaign.” |
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Sally Gunnell Olympic, World, European and Commonwealth champion Mum to three boys, three dogs and three cats and an ambassador for health and fitness for families, Sally understands the importance of a well-balanced and nutritional diet alongside an active lifestyle for the whole family (pets included).
“The Campaign for Real Pet Food draws on issues that are important for us and our pets alike; the nutritional value of what we eat is vital. Having grown up on a farm, I was aware of the benefits of natural produce from a young age and to draw pet owners’ attention to the benefits of a natural diet for their pets can only be a good thing.”
To learn more about Sally and her work to keep families fit and healthy, please visit: www.sallygunnell.com. |
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Bruce Oldfield Fashion designer "I'm pretty careful what I put into my own body so I think it's outrageous that the pet food industry should be allowed to act in a less than transparent way." |
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PETA People for the Ethical Treatment of Animals PETA are right behind The Campaign for Real Pet Food's calls for an end to animal testing of pet foods.
“There’s no need and no justification for invasive and harmful testing on animals to make companion-animal food and we welcome this campaign to help put an end to it." | 
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